CARS 2 VIDEO GAME UNBOXING SERIES
The series features the slapstick, often klutzy duo unboxing toys-predominantly dolls-and reviewing them. One of her most popular videos, “Angry Birds Toy Surprise Jake and the Never Land Pirates Disney Pixar Cars 2 Easter Egg SpongeBob” (unboxing videos rely on keyword searches and often feature dense titles that may not be poetic but are efficient in driving traffic), has garnered more than 106 million views.īut mental_floss spoke to unboxing star Melissa Hunter, a 48-year-old mother who, with her now 12-year-old daughter Gracie, launched the YouTube channel Mommy and Gracie in June 2012. Disne圜ollector or FunToyzCollector, an allegedly 20-something Brazilian native who now lives in Westchester, New York, and may be worth millions thanks to ad revenue and endorsement deals from her videos.
Unboxing video stars are notoriously difficult to reach and private. As the New York Times reported, the star of the above-cited video is Melissa Lima, a.k.a. All focus on the big reveal, which can come many times in a single video, especially when it comes to objects like Kinder Eggs.Īnd before you dismiss this phenomenon as just another weird trend indicative of our digital obsessions, consider this: unboxing videos routinely take a few of the top 10 spots on most-viewed YouTube watchlists, among the music videos from international superstars and the latest viral prank. There’s clearly something alluring about this unwrapping-by-proxy for millions of people. Others choose music instead of voice overs. These videos take after the "haul videos" from earlier this decade, in which adults showcase the stuff they buy during a shopping spree, and the “geekporn” videos that cram the Internet immediately after a new version of a phone or other coveted personal tech comes out.īut unboxing videos are a little different: They portray adults unwrapping children's toys, often with a disembodied voice that sounds as if the narrator is playing with the child. Welcome to the world of "unboxing," where products get unwrapped and torn from their packages and shown to an online audience. "Time to make an awesome ice cream," she coos, as she piles the plastic bits, called NumNoms, into a plastic cone, waving each piece into a totem pole of sorts.
Titled "Num Noms Ice Cream Sundae Sampler Surprise Set with Disney Frozen Fever Birthday Anna Elsa NumNoms," the video features a woman's hands, their elaborately lacquered nails featuring Minnie Mouse, opening a box of toys as her high-pitched voice lyrically guides her viewers-most of whom can barely speak themselves-through the components of the set. Of the many videos recently uploaded to YouTube, the one above caught our eye.
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